If Facebook isn’t part of your holiday marketing plan – it should be!
In order to keep you up to date on all things Facebook for this holiday season – we’ve created a list of 7 tips to widen your visibility and reach during this holiday season.
#1: Use a content calendar and prepare your posts in advance
If you’re looking to increase holiday sales – you must note same key dates that you need to include in your posts. Today, being Black Friday is a great place to start – but also two more important days in the next week are #SmallBusinessSaturday and #CyberMonday.Note the shopping holidays following Thanksgiving: Black Friday, Small Business Saturday, and Cyber Monday, as well as Christmas, Chanukah, and other celebrations.
Create a word document or spreadsheet, or use a project management tool to keep track of what holidays you want to cover on social media. Remember, you can play off of all of the holidays, not just the traditional ones. Consider getting a copy of Chase’s Calendar of Events each year or at least look at the special month holiday celebrations. Once you decide which holidays your company will celebrate and highlight with your content, work backward to ensure timely, relevant content is created, tested, and scheduled.
#2: Strong visual elements in your content is key
When planning your holiday posts, keep in mind that Facebook is a visual platform. Use videos, animated GIFs, and images to grab attention. Facebook recommends using motion to grab attention during the holidays. Use visuals to stand out, catch eyes, and stop your readers’ thumbs.
#3: Share Your Brand’s Story
Use the end of the year as a time for your fans to get to know your business and the people behind it. Invite people into your business’s world. Take the opportunity to share a milestone with your audience, do a series of posts showcasing your employees, or both. It’s all about storytelling, and doing it in a personal way.
#4: Connect Emotionally Through Content
There’s a reason Facebook added reactions (love, laugh, wow, cry, and angry) to the Like button. People want to express their emotions when a story evokes different feelings. Your business content has to compete with posts from your audience’s friends and family. Engage your audience by creating highly relatable, emotional, interesting content that will tug at people’s heartstrings, draw them in, or make them laugh. You want your audience to see a post and think, “Hey, that’s me, too!”
#5: Create Content for Maximum Shares
The goal of any post is to get a lot of engagement since engagement (especially shares) leads to even more comments, likes, and shares. Be intentional with the content you create. Ideally, I recommend you create content that’s “boost-worthy”. Whether you choose to put budget into a post or not, each post should pass your “boost-worthy” test.
#6: Create Facebook Offers
Facebook enables you to create an online or in-store offer to share on your business page. Click Offer in your status bar. Next, choose Online or In Store, and then select an option from the Offer Type list, which can be Percent Off; Amount Off; Buy One, Get One; or Free Stuff. For an online offer, include the URL. Then enter the details of your deal. Add a title (up to 50 characters), description (up to 500 characters), and up to five photos. You’ll see a preview for desktop or mobile view as you add information. Facebook offers are an easy way to share special bundles, discounts, and incentives with your audience all year long. However, it’s even more relevant during the holidays.
We hope you use these tips to create Facebook marketing success this holiday season. If you want a little help with creating your strategy – give us a call!