Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. Here we continue with Part Two of our 10 Commandments of Social Media Marketing.
6. Thou Shall Build Real Relationships
Would you ignore someone who reaches out to you in person? No. So, then don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you, no matter what.
7. Thou Shall Find Quality Influencers
Spend time finding and connecting with strategic people online that are interested in the same things you’re your brand speaks to. Then see what their audience is like. If they have a quality audience and they are already in alignment with the products/services you offer – then reach out and begin connecting with those people and work on building relationships with them.
If you get on their radar, and find you an interesting source of useful information, they will feel more inclined to share your content with their own followers, which could put you and your business in front of a huge new audience.
8. Thou Shall Create Value
If you spend all your time on the social media directly pushing and promoting your products and services, people will stop listening. You must add value. Focus less on conversions and clicks, and more on creating amazing content, developing relationships, and sharing ideas. In time, when you continue to create value for your potential customers and audience – those people will become a powerful word-of-mouth marketing for your business.
9. Thou Shall Be Accessible
Don’t publish content and then poof, be gone. Be available. That means you need to consistently publish content and participate in conversations. If you are there one minute and gone the next, more than likely your audience will replace you with someone else that is present, consistent and available to chat.
10. Thou Shall Give In Order To Receive
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
Did you miss Part 1 of The 10 Commandments? Read it here.