Marketing can be a tough gig with a lot of long hours and hard work spent to successfully complete a project. Often times, it feels as though the job could be ten times easier with the proper tools. Luckily, such tools do exist! Without them, a job is much more difficult than it has to be. By using some of the amazing marketing tools out there, you can stop wasting time and start making more money.
What are some of these great tools? Well, there are many of them. There are lists out there with over fifty of them to make your life easier! Today, however, we’re going to focus on only five – the best of the best you can use to increase your marketing efficiency. With these top five tools you will be able to optimize your creation process and put out content that successfully reaches everybody in your market.
Canva is the best thing that has ever happened to people who aren’t a fan of using Photoshop – whether that be due to personal preferences or skill level. Canva is simple, clean, and incredibly easy to use for people of any skill levels. With its sample layouts, wide amount of stock photography, and incredible selection of icons and illustrations, you don’t have to be a graphic designer to create beautiful pieces to help your marketing campaigns.
Unsplash is an incredible free collection of high quality stock photography. The photos they have in their collection are suitable for nearly every genre of work. Using high definition photography will make the success of your projects skyrocket. Normally you’d be paying an arm and a leg for a good stock photography subscription, but with Unsplash you get it for free!
Grammarly is a great resource for anybody who does a lot of writing on the internet. With both free and premium options, Grammarly gives you access to a spell check system right in your browser. This is a great resource when writing anything from tweets to blog posts. You can even change the language it checks in just in case you find yourself writing for a foreign client. (It even checks for British English in case you work for a client in the UK.)
IFTTT (which stands for “if this, then that”) is a great tool that allows you to connect different accounts and applications in order to make your life a lot easier. With IFTT, you can automate many aspects of your marketing. For example, you could enforce a system that saves all your Instagram photos to your Dropbox account whenever you post. Social media management can benefit greatly from this tool, in fact it may make up the most of what you use IFTT for.
BuzzSomo is a life saver when it comes to coming up with content. This tool allows you to actively search what topics and specific pieces of content are being shared and talked about live. You can search by trending content or search for popular topics based on specific keywords. Past content, you can even search for top influencers in your content area. The best part about BuzzSomo is that it’s not just a tool to analyze other people’s content. You can also use it to analyze your own content’s performance with BuzzSomo’s Content Analysis reports.
Overall, of course there are many different tools you can use to optimize your marketing work. The five listed here are only some of them. They cover nearly every aspect you may need help with during your work, and because of that they are the best of the best. However, there are indeed many tools that didn’t make the list that are just as good. Some of those tools are Mention, Autosend, Ducksboard, ReferralSnip, Oktopost, Picreel, VWO, Tropical, Socedo, Ope.nr, Uberflip, FullContact and Person.
Of course, as noted before, there are some lists that include over fifty great tools you could look into. On top of that, marketers and entrepreneurs like yourself are constantly developing new tools to conquer yet another difficult task. As the days go on, these lists will continue to grow. It’s your job as a marketer to keep up with trends. Luckily, if you keep up with the trends of marketing tools, the tools will keep up with the rest of the trends for you!
Although not necessarily a tool, our team at Blue Grey Marketing is also a great option if you need help taking care of a certain part of your marketing. Getting overwhelmed by your social media? We can handle that! Don’t have time to build a website? We can do that, too! Get in touch with us if you’d like to learn more about how we can help you out.