Does My Business Need It? Which Ones? Why? And What Is Their Differences?
If such a place existed where many of your customers as well as a whole pile of potential customers would go each day to communicate about matters related to both personal and business and often while there, would ask those gathered as well for referrals for providers of goods and services, wouldn’t you want your business to have a viable presence there? That place exists my friends, and it is called Social Media and it just so happens to be one of our specialties.
Can you imagine how a Board of Directors would act upon hearing that their CEO had heard about this magnificent place and had decided to ignore these opportunities and refused to enter into the foray of Facebook, Instagram, Google Plus, and the like?
Especially, when they find out that their competitor is already there and has been proactively working to build relationships with all your existing customers as well as all the other socially connected prospects for your business.
This CEO would be one of the many not being talked about, referred to, or even mentioned by others on social media. By not being actively engaged on Social Media you forfeit your right to be mentioned in any conversation that takes place in this medium, EVER. This is why your business needs social media. Without it you’re simply missing out on a lot of opportunities that would otherwise come your way.
So the simple answer to the question “Does My Business Need to Be on Social Media” is yes! Still not convinced? Here’s a few more benefits that social media provides for business owners.
- direct line of communication with both potential and current customers
- allows you to promptly review and address customer feedback
- helps direct traffic back to your website
- introduces your brand to new audiences
- enables you to learn more about your audience
- helps your business show up in search
- positions your business as modern, current, and relevant
But that doesn’t mean you should go out and create a profile on each and every trendy social media platform. Not all of them will be right for your business. We have put together a list of popular social media platforms, and have included their descriptions for your convenience. Let’s start with the Big 3 that every business should be on.
The Mandatory Ones (The ones every business needs)
According to Statista (an online authority for statistics) “…As of the third quarter of 2017, Facebook had 2.07 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so. Active users are defined as users which have logged in to Facebook at least once during the last 30 days. Furthermore, as of that quarter the social network had 1.74 billion mobile users.
The platform is also the most popular social network worldwide”. But it’s not just this large volume of users that makes Facebook a social media powerhouse. Facebook provides audience insights and information about your audience that cannot be duplicated elsewhere due to all the personal information that is provided to Facebook on a daily basis. With these insights into your audience you can learn more who they are, where they are from, Facebook further provides information on your audience’s interests, and their behaviors; and the ability that Facebook gives you to target your ad options are without parallel and enable you to create ads that are served a very specific, audience that you target, which increases the odds of creating a conversion. With these insights you can aggregate information about your followers to learn more about their demographics, interests, and behaviors. And their targeted ad options enable you to create ads that are served to a very specific, audience that you target, which increases the likelihood of creating a conversion.
Updates on this platform should be pretty close to daily. Content should be informative about your business and its services but not in a spammy manner – in a personable manner. Facebook users respond more to posts that are more personal than commercial. Finding that balance can be tricky but the good news is that Social Media is our founding bedrock service.
Google + ranks just as high as Facebook does in terms of importance and relevant Social Media platforms. Not because of its social media popularity, Google fell very short of Facebook in those regards. However, the one advantage that Google Plus has that Facebook does not, is the fact that is a Google product. Therefore the content that you post becomes searchable. Want favor from Google? Utilize as many Google products and platforms as you can!
Which brings us to the next equally important platform – Google My Business, while technically, not a social media platform. It should be set up and managed in the same manner as your social media profiles i.e. weekly updates via posts, photos, and responding to reviews. We have covered this subject extensively in another blog that you can find here.
LinkedIn is a little different in the sense it’s not so much a platform to highlight your business as it is yourself. As the CEO of your company you are the face of your business. LinkedIn is a platform for professionals to network with each other. Everyone on there is trying to do business with everyone else in one way or another. How do you miss out on the opportunity to be in that room?
Keeping up with multiple Social Media channels can be taxing on your time and resources. If you are new to business or to managing social media, you may find your hands full with the big ones mentioned above – but if you have a handle on things or have the resources to go big then these next two should be considered as the next level of importance.
Instagram is owned by Facebook and is a very visual social media platform. However, most Instagram users are between 18 and 29. So you’d want to consider a presence on Instagram if your business caters to people in that age demographic or if you use photos or imagery to sell your product.
You Tube is a Google product and is second, in terms of number of active users per social media platform. More than 1,500,000 users log into YouTube each Month to search for products, services, and to be entertained by what they find there. As a new business, you wouldn’t want to start with a video marketing strategy unless your service or product involves videos or is better sold via video. Vimeo is a similar platform as YouTube and if you are going to have one, you may as well have the other.
As your business begins to grow so will the amount of people that are talking about your business; And if there is a conversation going on about your business, you should be involved. Twitter confines its post to 140 characters, meaning when you speak it must be direct and to the point and for that reason People often tweet a lot. Twitter is a very fast paced news cycle. With breaking news 30 minutes ago on tv is ‘old news’ on twitter. Twitter is suggested for more established businesses or for startups with a lot of personal time to dedicate to it.
According to Wikipedia Tumblr is a microblogging and social networking site. Tumblr is also a very visual network with lots of photos, videos and the like. Another unique feature that separates it from some of the others is the ability that Tumblr gives its users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs. Tumblr is a perfect platform for visually driven businesses such as Fashion brands, artists, bands, and mass media platforms such as NPR, Rolling Stone Magazine, and Buzz Feed.
Just like Tumblr, Pinterest is a platform that works best for businesses in particular industries such as food, travel, DIY crafts, health, beauty, or fashion. It’s also a great platform if moms, grandmas, or crafty women make up a large part of your customer/potential customer base.
Snap Chat is a relatively new social media platform, but one that is ever evolving and rising in popularity. However, unless your target demographic is largely 15 to 25 year olds. This particular form of social media is not for you. However, if it is – Then you have a heads up on top of your competition, which has not yet been informed. Snap Chat is where ‘the cool kids’ are hanging out.
Social media is a relatively new phenomenon and as a society as a whole we are all still experimenting with it. There can be a pretty big learning curve if you are delving into it for the first time. Whether you are new to social media, or an ‘old pro’ who has just run out of the necessary time in the day required in order to manage a successful social media campaign or three. We are here to help!
We are social media experts and have a long history of creating vibrant and engaging content. Please click here to contact us, if you would like some assistance with developing a successful social media strategy please feel free to contact us and we’d love to help make you a success story.