As social media platforms release new developments across the board, it’s clear that every network must fight for the spotlight in today’s constantly changing, technological age. For example, YouTube launched a live streaming service to compete with Twitch, a popular streaming platform currently owned by Amazon. With everybody else making changes, it is now Facebook’s […]
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The hashtag is perhaps the most elusive part of social media marketing. If hashtags were a person, he would be the “most interesting man in the world”. The most interesting hashtag of the world doesn’t always confuse marketers, but when he does, he makes it almost impossible to properly market social media content. How do […]
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When it comes to marketing your content efficiently, there are many obstacles to overcome. Each obstacle has its trials and circumstances, and, every time you pass one, another one shows up in its place. Perhaps the largest and most difficult hurdle to overcome is the magic of optimizing social media content to attract readers. Luckily, […]
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Marketing can be a tough gig with a lot of long hours and hard work spent to successfully complete a project. Often times, it feels as though the job could be ten times easier with the proper tools. Luckily, such tools do exist! Without them, a job is much more difficult than it has to […]
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When it comes to any job that requires creation and mental effort, it’s easy to hit a block. This is commonly known by writers as writer’s block, but it can apply to many other jobs. One job in particular that is often looked over when considering blocks is marketing. Marketers are constantly having to come […]
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Millennials are a tough market to please. There’s no doubt they run society, but their needs and trends seem to be changing every day. So how do you properly gear your content toward them? It may seem like an impossible task, but we guarantee you it’s actually pretty simple once you think about it. So what’s the […]
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Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. Here we continue with Part Two of our 10 Commandments of Social Media Marketing. 6. Thou Shall Build Real Relationships Would you ignore someone who reaches out to you in person? No. So, then […]
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If you’re just getting started with your social media presence or even if you are tech savvy and been at the game for years – it’s always a good time to review the Commandments of Social Media Marketing. It’s vital to your success that you have a basic, yet in-depth understanding of the fundamentals of […]
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Building a new email marketing strategy can be exhausting, especially if it’s something you’ve never done or something you’ve only dabbled in. However, with the right foundation, it can be easier than you think. This article is all about brainstorming and providing you with the initial direction you need to create your first optimized email […]
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We know that as a Marketing Firm, it’s pretty common for us to be focused on suggesting to our clients, “well, you should do this” or “you should do that”; but occasionally it’s just as important to let you know what you shouldn’t be doing. Beginning to understand the monster in the closet that […]
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